In this article, we will cover the Google Reviews integration for the Client Center Referral Program. To learn more about the Client Center Referral Program as a whole, check out our Client Center - Referral Program article! 


Statistics say 90% of shoppers read at least one online review before deciding to visit a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it's becoming a key part of branding. We're more likely to make a purchase if others around us - even total strangers - agree that it is a good decision. Today, online reviews are the biggest source of social proof, and they have a clear impact on sales. 


The best-case scenario for agencies is to be proactive about their online reputation and use Google Reviews as a free platform to draw in new customers. The goal is to help agencies get as many of their customers as possible reviewing their insurance agency, painting an accurate picture of your services. Frequent positive reviews tell the Google algorithm (as well as customers) that you're trustworthy and show how you stand out from the competition. 


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Setup Google Reviews Integration


To setup Google Reviews for your Client you need three things before you begin: 

  • Correct Permissions - You need to be an Agency Admin for your Agency
  • Google Business Account - To learn more about Google Business Accounts, check out Google's Business Profiles
  • Client Center Referral Program - To learn more about how to setup the Referral Program for your Client Center, check out our Client Center - Referral Program article


Once you have all of these prerequisites, you can setup the Google Review feature in Connect Marketplace by following these steps!


1. Hover over the Connect Marketplace Icon. 

2. Click on Connect Marketplace.

3. Then using the "Search Integrations" field, type Google Reviews.

4. Then, click on the Google Reviews card.



5. On the Google Review Integration page, click on the Actions button.

6. Then, click Add Integration.



7. Using the "Enter a location field", type in your agency's address to find your business location. Once found, click on the correct location from the drop-down.



8. Once the Google Map refreshes, confirm that the location is correct and check "Use this business".

9. If you have branch locations you can choose to have your branch location use the same Google Review system by checking the "Inherited by all child branches" option.

10. If you agree with the Terms and Conditions, check the "I agree" option.

11. Finally, click the Save button to finish setting up the Google Reviews Integration for Client Center.


What do my customers see


Once your Agency Admin has enabled the Google Review Integration in Connect Marketplace, your customers will see a simple question stating "How would you rate your experience with our agency?" after they complete one of the following actions in Client Center:

  • Download an ID Card
  • Download any Document
  • Download Certificates
  • Request a Certificate 
  • Request a Change
  • Make a Payment
  • Interact with the Connect Cross Sell Offerings


Remember, the customer is coming to Client Center to complete some kind of task. Once that task is completed, their feeling of accomplishment is high making it more likely that they will take the time to fill out the survey. If the survey was just a button that was always visible, the customer might simply ignore it. Hence, why the survey shows up after a task is completed!




If your customer provides a rating of 1, 2, or 3 stars, they will not see the Google Review. They will see only the option to provide a reason for dissatisfaction. To learn more about this check out the Client Center - Referral Program article!



If your customer provides a rating of either 4 or 5 stars, it bodes well for your agency as they are happy with your services. After they provide the rating they will be asked to leave a review on Google or refer their friends/colleagues. To learn more about the refer a friend option, check out the Client Center - Referral Program article! 



If your customer chooses the "Leave us a review on Google" option, they will be redirected to your Google page where they can provide positive reviews about their experience with your agency. 




Attention! - We do not show the Google Reviews anywhere inside of EZLynx. To see the Google Reviews, you will need to go directly to your Google Review page for your business.


Send a Google Review via Share Button


You can also send a customer a Google Review request from inside of EZLynx. 


1. From the Applicant Overview page, select the Share icon. This will open the Share menu.

2. Choose either Google Review request via text or Google Review request via email.




Google Review request via text


When you choose Google Review request via text, the Text Message pane will open on the right side with a default text message pre-filled in the Text Message box. You can customize the message before sending it if needed.



Google Review request via email 


When you choose Google Review request via email, a new tab will open to the Compose Email page with a default message pre-filled in the body of the email. You can customize the message before sending it if needed. 




We hope this article was helpful in learning how to setup and use the Google Review integration. Please let us know if this article was helpful by answering the question below. Check out our related articles on the right-side of the page to learn more about EZLynx!