Does EZLynx Guarantee Our Agency Website's Local Rank or Performance?


No - We cannot make any guarantee that your website will rank well in Google or other search engines. However, we will use our proven techniques to give your site the best chance of ranking well on search engines for local insurance keywords.

Can EZLynx Verify or Claim Our "Google My Business" Listing?


No - Google verifies that your business exists by sending a postcard or by calling your business phone number.

How do I verify my "Google My Business" Listing?


Your EZLynx Agency Website is optimized for local search performance. For maximum performance, you should verify your "Google My Business" listing, so your business information appears in Maps.  This helps customers get directions to your office. They can also find contact info, ratings, and reviews of your business.


To verify & claim your"Google My Business" listing follow these steps:

  1. Go to http://business.google.com/ and click the Start Now button, or call the following number to get started; 1-844-491-9665 (if you don't know your Google username and password, calling them is the best route).

  2. Provide the required information requested by Google through the website prompts, or on the call. Please keep the following tips in mind when adding or updating existing information on your account;

    • Only one website can be linked to one physical address on a "Google My Business" listing. 

    • Use a local phone number instead of a central, call center type number whenever possible.

    • Use a precise, accurate address to describe your business location:

  3. Now EZLynx must access your Google account to make configurations and export reports for your EZLynx Quarterly Presentations. To give EZLynx access:

    • Send your Google account username and password to websitesupport@ezlynx.com.  

    • Or, give EZLynx manager access from your Google account:
      · Click Users from the menu .
      · In the top right corner of the "Managers of [your business]" box that appears, click the "Invite new managers" icon.
      · Select the user’s role by clicking Manager below their name.
      · Click Invite.  Use localreach@ezlynx.com as the email address.

Why is My Agency Website's Traffic Low? 


When ranking well on Google’s local search, often consumers will call or go to your business without ever visiting your website.  You may see low visits to your website, but it’s a small part of the picture. Also, if your office is in a city with a small population, here are some offline marketing channels you should consider:

  • Print ads
  • Stickers, magnets or wraps on your vehicle.
  • Local newspapers
  • Postcards 
  • Local TV guides
  • Sponsoring local events & organizations 
  • Billboards
  • The Yellow Pages

How Can I Generate More Leads?


Take advantage of offline channels to generate leads on your website.  A strong offline marketing strategy translates to a stronger online presence. Someone may hear a radio ad about your company, mention you on social media and link back to your website, which helps your local search engine rankings.


Here are some offline channels you should consider:


Print Ads

· Stickers, magnets or wraps on your vehicle

· Local newspapers

· Local TV guides

· Billboards

· The Yellow Pages


Radio Ads
One advantage of radio advertising is that you can target your ideal audience – create a radio ad that mentions your website and the ability to get online quotes.


Television Ads
Look into advertising on local TV stations - it's not as expensive as you may think.  Create a TV ad that directs viewers to your website to get online quotes.


How do I boost my Agency Website's Local Search Engine Performance?


  • Claim and verify your "Google My Business" listing – This is imperative to showing up on Google’s local search.
  • Actively use your "Google My Business" account – Follow other businesses and people in your area on "Google My Business" to strengthen your authority in Google’s local search.
  • Get customers to review your agency on Google My Business – Get reviews on your Google My Business listing - This is important when it comes to local SEO.
    • EZTip: Google tends to show businesses that have authentic reviews.
    • EZTip: It is also very helpful to respond to your reviews.
  • Get backlinks - Reach out to other website owners and request a backlink to your website.
    • A "backlink" is a link back to your website from another website.
  • How should I reach out to other businesses? You can reach out to companies in your city via Social Media, Email, or Phone.  
  • Domain Registration Length – Register your domain for more than one year and it will improve local SEO strength.
  • Join the Better Business Bureau – Have a presence on the Better Business Bureau website will improve SEO strength.

Why is My Gold Website Optimized for My Office's City?

Google’s local search results only show verified "Google My Business" businesses. Therefore, we optimize your website’s content and heading text for the city of your office's physical address. Removing references to your office’s city or state is counterproductive, and not recommended.


For example, if you’re an agent in Lewisville,Texas - You will appear in the results for a search such as: "Lewisville, Texas insurance agents". Also, if the same person uses a computer, tablet, or cell phone equipped with GPS to search "car insurance",  your agency would come up the results (the GPS knows the person searching for "car insurance" is located in Lewisville,Texas).


Can My Agency Come Up in a Search Outside of My Office’s City?

Generally speaking – to show up on Google’s local map results, you would need an office in the ranking city.


In organic results - you will see a few visits from sources outside of your town. These are usually from search terms that have minimal competition. You can always use Google AdWords to advertise on Google for cities outside of your office’s city.


Click here to learn more about Google AdWords.