This release introduces a powerful feature for EZLynx Email Campaigns: Campaign Activity Insights. With this update, agents can access clear visualizations of email campaign activity, including delivery rates, open rates, and click rates. These insights empower agents to optimize their outreach strategies, refine messaging, and make data-driven decisions to improve campaign performance.

  • Agents can now view a dashboard with the following key metrics for all email campaigns: 
    • Total Sent Emails: Track the total volume of emails sent. 
    • Delivery Rate: Understand how many emails reached their recipients. 
    • Open Rate: Gauge how engaging your subject lines are. 
    • Click Rate: Measure the effectiveness of email content. 
    • Bounce Rate: Identify delivery issues, categorized by causes like invalid addresses. 
    • Spam and Unsubscribe Rates: Monitor compliance and audience sentiment. 
  • Drill-down metrics for Individual Campaigns For each campaign, agents can dive deeper into specific metrics. 
  • Exportable Reports Easily export detailed campaign reports for in-depth analysis. These reports provide recipient-level details.


This feature is currently in a closed Beta so we are not taking any Beta applications for this feature at this time. Look for our future releases for updates on this feature's status, and check out our EZLynx Product Team Partner form for current open Beta features.

 

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Overview Page – Campaign Activity at a Glance 


The Campaign Overview Page serves as your central dashboard for tracking email campaign performance.  

Updated nightly to ensure the latest insights, this page provides a comprehensive view of all campaign activities and key performance metrics. 


Filters for Data Customization  

  • Campaign Name Filter: Search for campaigns by name to quickly locate specific results. 
  • Sender Filter: Filter campaigns based on the email sender, enabling targeted performance analysis. 
  • Date Range Filter: Select a specific date range to view campaign metrics within a defined period. 


Filters ensure users can customize their data views efficiently.  

Note: The selected filters are retained when navigating to drill-down pages, but changes are not applied when returning from drill-down pages to the overview page. 


Performance Metric Cards 


At the top of the page, several cards display key performance metrics: 


Open Rate

The open rate measures how many recipients opened your email out of the total emails successfully delivered. It indicates how effective your email subject lines are in capturing recipients’ attention. 


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Click Rate

The click rate measures the percentage of recipients who clicked on a link or button within your email. This reflects the level of engagement and interest your audience has in the email content. 


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Bounce Rate

The bounce rate measures the percentage of emails that were not successfully delivered. Bounces can occur due to temporary issues (soft bounces) or permanent issues (hard bounces), such as invalid email addresses. 

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Spam Complaint Rate

The spam complaint rate measures the percentage of recipients who reported your email as spam. A high spam complaint rate could signal issues with your email relevance or frequency. 


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Unsubscribe Rate

The unsubscribe rate measures the percentage of recipients who opted out of your email list. A high unsubscribe rate could suggest your content isn’t resonating or is being sent too frequently. 


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Top Performing Subject Lines

This metric highlights the subject lines that generated the highest open rates. It helps identify which types of subject lines are most effective in capturing your audience’s attention. 


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Most Clicked Links

This metric identifies the links in your emails that received the most clicks. These insights show which content or calls to action were most compelling to your audience. 


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Bounce Causes

This metric breaks down the reasons behind email bounces, categorizing them into soft bounces (e.g., recipient’s inbox is full) and hard bounces (e.g., invalid email address). Understanding these causes can help improve deliverability. 

  • Content 
  • Frequency or Volume Too High 
  • Invalid Address 
  • Mailbox Unavailable 
  • Reputation 
  • Technical Failure 
  • Unclassified 


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Export Functionality 

Each drill-down page includes an Export option, allowing users to seamlessly export campaign activity data. This feature enables external analysis or record-keeping, providing detailed insights into campaign performance. 




Trend Insights 

The Trend Insights chip on each metric card provides a visual representation of how the selected metric is performing over time, based on the date range chosen. 


 

  • Open Rate: 
    • Positive/Up: If the open rate increases, the trend will show a positive change (upward). 
    • Negative/Down: If the open rate decreases, the trend will show a negative change (downward). 
  • Click Rate: 
    • Positive/Up: If the click rate goes up, the trend will show a positive change (upward). 
    • Negative/Down: If the click rate goes down, the trend will show a negative change (downward). 
  • Bounce Rate: 
    • Negative/Up: If the bounce rate increases, the trend will show a negative change (upward), as a higher bounce rate indicates a worse outcome. 
    • Positive/Down: If the bounce rate decreases, the trend will show a positive change (downward), indicating better performance. 
  • Spam Complaint Rate: 
    • Negative/Up: If the spam complaint rate increases, the trend will show a negative change (upward), as higher complaints are undesirable. 
    • Positive/Down: If the spam complaint rate decreases, the trend will show a positive change (downward), indicating better email quality. 
  • Unsubscribe Rate: 
    • Negative/Up: If the unsubscribe rate goes up, the trend will show a negative change (upward), signaling a higher number of unsubscribes, which is unfavorable. 
    • Positive/Down: If the unsubscribe rate goes down, the trend will show a positive change (downward), indicating improved engagement. 


These trend insights adjust based on the filters selected, providing users with a clear indication of how each metric is evolving over time. 


  • No Trend Date: Indicates no significant pattern (up or down) in the data for the selected time range. 
  • No Change: Shows no change in the metric’s value during the selected period. 


 

Overview Page – Sent Campaigns


The Sent Campaigns section on the Overview page provides a detailed list of campaigns that have already been sent. This section is crucial for users to track the performance of individual campaigns. Here’s what each component of this section shows: 


  • Campaign Name: This displays the name of each sent campaign. Users can search for specific campaign names to find and track their performance quickly. 
  • Sender: This field shows who sent the campaign, making it easy to identify which team member or department was responsible for the campaign. 
  • Campaign Steps: Indicates how many steps are involved in each campaign. This helps users understand whether the campaign was a single send or part of a more complex, multi-step sequence. 
  • Last Delivered Date: Shows when the campaign was last delivered. This is helpful for users to track the timing of their campaigns and evaluate the freshness of the data. 
  • Total Recipients: This column shows how many recipients were included in the campaign, giving users an idea of the campaign’s reach. 


Each campaign in this section can be clicked to view more detailed performance data. Additionally, the Details link allows users to access a more comprehensive view of the campaign’s activity, including metrics such as open rates, click rates, and other relevant statistics. 



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You may have noticed that the Scheduled, Draft, and Recently Sent sections are not included on the redesigned Overview Page. However, you can still access these sections individually from the Navigation Menu under the Communication Center section. This allows you to manage and view these sections separately while keeping the Overview page focused on the campaign performance metrics. 

Why is this important?


This update revolutionizes the way you measure and improve their email campaigns. With transparent metrics and actionable insights, EZLynx Email Campaigns now empowers you to achieve greater engagement and better outcomes. These enhancements reflect our commitment to delivering tools that drive measurable success for our users. 

  • Improve Engagement: Gain detailed insights into your email campaign performance to better connect with your audience. 
  • Increase Transparency: Build trust and confidence with a clear view of campaign activity metrics. 
  • Save Time: Effortlessly access and export reports to analyze performance at both high-level and granular levels. 
  • Actionable Insights: Adjust campaigns based on real-time performance data to maximize results. 

We hope you are excited for this upcoming feature and look forward to our future releases. Check out the articles on the right-side to learn more about EZLynx.