As part of the Email Campaigns Modernization Beta, we've made some big improvements to the Suppression List page! These changes will help you manage your emails better and make sure they get to the right people. You'll have more control over who gets your emails, which helps you build stronger relationships with your clients. 


TABLE OF CONTENTS


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What's in it for me?


Easier Opt-Out Management: If many people want to stop getting emails, you can now add them all to the list at once using a bulk import process, saving you time.


Know Why Emails Fail: A clear, easy-to-use page where you can see all the email addresses that are blocked. It also tells you why an email was blocked (like if someone unsubscribed, if it bounced, if it was marked as spam, or if you added it manually).


Adherence to Regulations: Easily download your entire list of blocked emails to perform cleanup or maintain your suppression list sync’d with other systems. It helps you comply with regulations like the CAN-SPAM Act, which require businesses to honor opt-out requests promptly. 


Improved Sender Reputation: Internet Service Providers (ISPs) track how many of your emails are marked as spam. When you remove people who have opted out, you reduce the number of spam complaints, which in turn improves your sender reputation. 

Navigating the New Suppression List



You'll find the updated Suppression List page, the same way you did before by hovering over the Communication Center icon and choosing Suppression List.

This will take you to the Suppression list page where you will see the new User Interface (UI).

At the top of the page,you'll see an explanation of this page's purpose: "This page lists email addresses that are suppressed from receiving marketing email communications. These addresses may still receive essential, non-marketing emails such as policy updates or account notifications." 


 




Under the explanation of the page, you'll find: 

  • Search for Suppressed Email Addresses: A search bar lets you find specific emails. 
  • Suppression Event Filter: You can also filter the list by "Unsubscribed," "Bounced," or "Spam”.  
  • Clear Button: This button clears any search and filters and resets the table back to default.




The main part of the page shows a table of emails with the following columns: 

  • Email Address: Here you will find the blocked email.
  • Suppression Event: Why the email was blocked. 
  • Suppressed By: Who blocked the email (the system, the consumer, or an agent). 
  • Suppressed Date: When the email was blocked. 



If you click the “i” tooltip icon next to it, a box will pop up showing any related applicants or if there are no related applicants. 


Managing Your Suppression List 


There are four actions to help manage your Suppression List: 


  • Delete: Remove a single email from the Suppression List
  • Export: Download a CSV file of the emails currently on the Suppression List
  • Import bulk emails: Add multiple emails to the Suppression List using a CSV file
  • Add single email: Add a single email to the Suppression List



Remove from Suppression List


On the list of emails there is a column that has an option to Delete an email from the Suppression List. When you choose to remove an email from the list, you'll see a specific message based on why it was blocked: 


  • Bounced Emails: The message will explain that the email was automatically added because it bounced too many times. It will warn that if you unblock it and it keeps bouncing, it will be added back. It will also show any related accounts. 


  • Unsubscribed Emails: The message will state that the person asked to be removed, and by law, you must honor this. If you got permission from them to email them again, you can check a box, and then click "Remove." It will also mention if there are related applicants. 


  • Spam Complaints: The message will say the email was marked as spam. It will remind you to think if you'd want to get the email you're sending. You'll need to check a box to confirm you understand that too many spam complaints can lead to your email sending being stopped. It will also show any related accounts.



To remove the email address from the Suppression list, check the consent box and select Delete. You can use the Cancel option to close the confirmation box. 






Export Current Suppression List


  1. To export your current Suppression List, select the "Export (#)" button (where # is the total number of blocked emails).  The number of emails to be exported will depend on any filters applied. 
  2. A confirmation will display, confirming how many emails will be exported. Click "Export," and a CSV file with all the list details will download.



Import Bulk Emails


  1. To add multiple email addresses to the Suppression List at the same time, select the "Import bulk emails" button. This will take you to the new "Import emails" page where you'll find an explanation of the page's purpose: "To import emails, a file should only contain one column of valid email addresses. Use our template to get started." The word "template" is a clickable link to download an example CSV file. 
  2. Next, upload a CSV file by dragging and dropping or browsing your computer. 
    • Please note, a Header is required, otherwise, the first email will be omitted. If the file contains information in other columns, it will be ignored.  
  3. Once you've uploaded the file, click "Import," a loading sign will appear, and then you'll see a confirmation page. 




The confirmation page will tell you how many emails were successfully added and how many were not. You can download the “Results CSV" to see details for each email (like "Email address suppressed", "Email address already suppressed", or "Email format invalid"). You can click "Back to Suppression List" to go back to the main Suppression List page.

 

Add a Single Email


  1. To add a single email address to the Suppression List, select the "Add single email" button. A confirmation will display, reminding you about laws that say you must stop emailing people who ask you to. 
  2. Type in the email address and click "Add." 


 

Conclusion 


These big updates to the suppression list give you more control, make things clearer, and help you be more efficient with your emails. By making it easier to manage who doesn't want your emails, import and export lists, and understand why emails are blocked, you can stick to the rules, build trust, and make your marketing work better. 

We hope you are excited for this new feature and look forward to our future releases. Please let us know if this article was helpful in learning about the new feature by answering the question below. Check out our related articles on the right-side of the page to learn more about EZLynx!