Due to recent changes in telecom carrier rules, our SMS integration (Twilio) now requires EZLynx to provide additional information for customer accounts to ensure no disruption to their texting service. These new requirements are being driven by cellular carriers, and they include providing your agency's Employer Identification Number (EIN). EINs identify enterprises as legitimate businesses, and a validation of this information will prevent SMS messages from being blocked or flagged as SPAM. 


Due to these changes, we are providing your agency's Text Messaging Admin the ability to register your brands by providing the EIN for your agency through EZLynx. By providing your registration details you can continue using our text messaging product for sending and receiving messages. The deadline for the registration process is June 9th, 2023. If your EIN registration has not been approved, by June 9th, 2023, we will disable the Text Messaging feature for your agency.


To learn how to register your agency, check out our Text Messaging EIN Registration article!


TABLE OF CONTENTS


Attention! - We strongly recommend the registration be completed as quickly as possible to ensure communication between your agency and its insureds continue to be successfully sent and received.

What is in this for me?


Telecom requirements continue to evolve. These new requirements are being driven by cellular carriers, and they include providing your agency's Employer Identification Number (EIN). TAX-EINs identify enterprises as legitimate businesses that submit annual tax filings, in addition to their business name, business type, and company status. A validation of this information will allow for seamless registration and prevent SMS messages from being blocked or flagged as SPAM. 


Due to these recent changes in telecom carrier rules, our SMS integration (Twilio) now requires EZLynx to provide additional information for customer accounts to ensure no disruption to their texting service.  We strongly recommend the registration be completed as quickly as possible to ensure communications between your agency and its insured continue to be successfully sent and received. Our priority is to ensure no disruption to your texting service through EZLynx. 

What do you mean by service disruption?


Carriers have warned that they will begin filtering texts from unregistered businesses. This could include delayed delivery or even no delivery at all. What's worse, your agency would not be aware that this filtering had occurred. Our priority is to ensure no disruption to your texting service through EZLynx. We anticipate that eventually unregistered messaging will cease to be supported altogether. So, it's important that you complete your registration as soon as possible. To register, check out our Text Messaging EIN Registration article!

Where is my agency's information being registered?


The EZLynx Text Messaging service is powered by Twilio. Twilio has informed us that there are new registration requirements associated with A2P 10DLC messaging. A2P 10DLC refers to a system in the United States that allows business to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This is the type of text messaging your agency conducts in EZLynx. These new requirements are being driven by the cellular carriers, in an effort to significantly reduce SMS/Text spam and fraud.

How long will the registration process take?


Filling out the information registration form in EZLynx is very easy and very fast. However, the registration approval process on Twilio's end may vary between a few hours to 30 days, so we highly recommend submitting your registration as soon as possible. Please keep in mind, if your first submission is declined, you will not be able to submit another registration for yourself. You must go through the EZLynx Support Team for the second registration attempt, so please double-check all information before submitting to Twilio for approval.

If Text Messaging is disabled for my agency, will text messages sent by our customers be captured in EZLynx?


No, as services are disabled, no data is captured from the Vendor. This is why it's very important to complete the registration process as soon as possible. To register, check out our Text Messaging EIN Registration article!

If Text Messaging has been disabled for my agency, once my registration has been approved how long will it take to reactivate the service?


Once approved, it may take 24 hours for services to be restored.

I do not want to register, what happens next?


Text messaging services will be disabled for your agency upon the cutoff date.

I do not want to register, and Text Messaging is on my contract; do I get a discount since we will not be using Text Messaging services? 


For questions about your contract, please reach out to your Sales Manager.